| Alias |
A unique identifier assigned to a user within the Pulsate platform. The alias links user data and interactions across different devices and sessions to create a comprehensive user profile. |
| Analytics |
The analysis of your mobile app data. |
| App Version |
The latest version of your app. |
| Audience |
Your audience are the users of your app. |
| Badge |
App badge sits in the top right corner of the app logo and represents the number of notifications that need to be read. |
| Beacon |
A beacon is a small piece of hardware that sends out signals every fraction of a second, while the smartphone detects these and receives the relevant campaigns. |
| Click |
An interaction where a user taps on a campaign message, such as a push notification, in-app message, or feed post. Clicks are key engagement metrics that measure user interest and response to campaigns. |
| Custom Data |
Data you have on your app users that you can send to Pulsate to create more granular, targeted and personalised campaigns. |
| Custom Events |
Tags that you can add to each button in your app so that you can track the actions your users take to deliver more targeted campaigns based on their interests within the app. |
| Device GUID |
Globally Unique Identifier that is given to each device that downloads the app. |
| Device Type |
Pulsate records the user's device type: iOS or Android. |
| Engagement Score |
A metric that indicates how engaged a user is with the app. It is calculated based on various factors such as app sessions, campaign interactions, and content consumption. The engagement score helps prioritize users for targeted campaigns. |
| Expiry |
When creating a campaign, you can choose to remove a campaign from a user’s feed after a certain amount of time. For example, if the offer is no longer running. |
| Feed Post |
A content post that appears in the app’s message center or activity feed. Unlike push or in-app messages, feed posts are static and remain accessible for users to view at their convenience. |
| Geofencing |
A location-based marketing technique that triggers messages when users enter or exit a predefined geographical area. Geofencing is used to deliver highly relevant, location-specific content. |
| Impression |
The number of times a campaign message is displayed to a user. Impressions track how often users are exposed to campaign content, regardless of whether they interact with it. |
| In-App + Feed Post Notification |
A combination campaign that delivers an in-app message during the user’s session linked to a feed post. |
| In-App Notification |
A notification that appears while a user is actively using the app post log in. |
| Installs |
The number of mobile devices with your app on it. |
| Journeys |
Automated workflows that guide users through a series of personalized interactions based on their behavior, preferences, or lifecycle stage. |
| Last Active |
The last time a user was active within your app. |
| Monthly Active Users (MAU) |
The number of your app users that are active in your app each month. |
| Operating System (OS) |
OS is the software that runs on your app users device, such as iOS or Android. |
| Opportunity |
A potential campaign opportunity identified by Pulsate’s Opportunities Engine™. Opportunities highlight actionable insights based on user behavior or data trends, suggesting when and how to engage users for maximum impact. |
| Opportunity File |
A data file that contains detailed information about identified opportunities. This file is used by financial institutions to understand customer segments and personalize campaign strategies based on specific opportunities. |
| Permission |
Your users must give you (the app owner) permission to send e.g. push notifications to their device. |
| Segments |
A tool within the Pulsate platform that allows users to create dynamic customer groups based on various criteria such as demographics, behaviors, and engagement levels. Pulsate Segments enable more precise targeting for campaigns, ensuring relevance and personalization. |
| Push + Feed Post Notification |
A combination campaign that sends a push notification linked to a feed post. |
| Push Notification |
Message sent to a user’s smartphone that appears on device. |
| Schedule Options |
You can schedule campaigns to be delivered for a date in the future. |
| SDK Version |
The version of Pulsate that you have in your app. |
| Uninstall |
When a user deletes your app from their device. |
