Overview

The first thing you probably want to know when you send a campaign is how many people the campaign was sent to and how many people opened it. Pulsate displays a number of stats so that you can see at a glance how successful your campaign has been. The purpose of this guide is to outline what each of those statistics means so that you get a better understanding of how your campaign is performing.

The Campaign Stats page can be accessed by clicking on the 'View' button in the Report column on the Campaign Stats view (under the Analyze tab in the left navigation panel) and the Campaign list-view.

25422542

Campaign Statistics divided into four parts:
Campaign Statistics Dashboard, Campaign Statistics (Tiles), Campaign Performance, Goals Performance

10801080

Campaign Statistics Dashboard

Each Campaign has a main dashboard that shows, Campaign Status, Campaign Name, Campaign Start Date, Campaign End Date, Campaign TimeZone, Campaign Type, Target, Campaign Primary Goal, Campaign Secondary Goal, Sent, Control Group and device Emulator

893893

Statistics Name

Statistics Description

Campaign Status

The current campaign status. Scheduled/Active/Paused/Delivered

Campaign Name

It shows the campaign name

Start Date

Campaign start date and time

End Date

Campaign end date and time (optional if selected)

Timezone

The TimeZone of the campaign created

Campaign Type

Campaign type (Push, In-app, Card, SMS, Email)

Target

Options chosen in the Target sections (Segment, Geofence, Beacon, Event)

Primary Goal

Primary conversion goal for the campaign

Secondary Goal

Secondary conversion goal for the campaign (optional, if selected)

Sent

The number of sent campaigns

Control Group

Control group the percentage of users who will not receive the campaign (optional if selected)

Device Emulator

That shows how the campaign would look on the user device

Campaign Statistics (Tiles)

Each campaign has its own statistics.

Push Campaign

18821882

Push Stats Name

Push Stats Description

Sent

Total number of unique campaigns sent

Total Opens

Total number of campaign interactions

Total Open Rate

Percentage of the total sent vs total open

Unique opens

The total number of the unique campaign opens

In-App Campaign

18891889

In-App Stats Name

In-App Stats Desciption

Sent

Total number of unique campaigns sent

Total Opens

Total number of campaign interactions

Total Open Rate

Total opens divided by total sends

Unique opens

The total number of the unique campaign opens

Card (appears in the feed)

18831883

Card Stats Name

Cad Stats Description

Sent

Total number of unique campaigns sent

Total Opens

Total number of campaign interactions

Total Open Rate

Total opens divided by total sends

Unique opens

The total number of the unique campaign opens

Card + Push Campaign

18791879

Card+Push Stats Name

Card+Push Stats Description

Sent

Total number of unique campaigns sent

Clicks

Total number of campaign clicks

Clicks Rate

Total clicks divided by total opens

Impressions

Total number of campaign impressions

Total Opens

Total number of campaign interactions

Open Rate

Total opens divided by total sends

Card + In-App Campaign

18761876

Card+InApp Stats Name

Card+InApp Stats Description

Sent

Total number of unique campaigns sent

Clicks

Total number of campaign clicks

Clicks Rate

Total clicks divided by total opens

Impressions

Total number of campaign impressions

Total Opens

Total number of campaign interactions

Open Rate

Total opens divided by total sends

Campaign Performance

Push Campaign

18821882

Push Stats Name

Push Stats Description

Sent

Total number of unique campaigns sent

Open

Number of campaign interactions

Unique Opens

The total number of the unique campaign opens

In-App Campaign

18891889

InApp Stats Name

InApp Stats Description

Sent

Total number of unique campaigns sent

Open

Number of campaign interactions

Unique Opens

The total number of the unique campaign opens

Card (appears in the feed)

18831883

Card Stats Name

Card Stats Description

Sent

Total number of unique campaigns sent

Clicks

Total number of campaign clicks

Impressions

Total number of campaign impressions

Unique Clicks

Total number of unique clicks

Unique Impressions

Total number of unique impressions

Click Rate

Total clicks divided by total opens

Card + Push Campaign

18791879

Card+Push Stats Name

Card+Push Stats Description

Sent

Total number of unique campaigns sent

Open

Number of campaign interactions

Clicks

Total number of campaign clicks

Impressions

Total number of campaign impressions

Unique Opens

The total number of the unique campaign opens

Unique Clicks

Total number of unique clicks

Unique Impressions

Total number of unique impressions

Click Rate

Total clicks divided by total opens

Card + In-App Campaign

18761876

Card+InApp Stats Name

Card+InApp Stats Description

Sent

Total number of unique campaigns sent

Open

Number of campaign interactions

Clicks

Total number of campaign clicks

Impressions

Total number of campaign impressions

Unique Opens

The total number of the unique campaign opens

Unique Clicks

Total number of unique clicks

Unique Impressions

Total number of unique impressions

Click Rate

Total clicks divided by total opens

Goals Performance

Each Campaign Push Campaign, In-App Campaign, Card (appears in the feed), Card + Push Campaign and Card + In-App Campaign has performance goals

18821882

Name

Description

Conversion Goal

Name of the conversion goal

Conversion Rate

The number of times a goal was completed divided by the number of users who had the opportunity to complete the goal

Secondary Conversion Goal (Optional, If Selected)

Name of the conversion goal

Secondary Conversion Rate (Optional, If Selected)

The number of times a goal was completed divided by the number of users who had the opportunity to complete the goal

Control Group

Percentage of total potential recipients who won't receive the campaign