Custom Events

Pulsate lets you track actions your users take in your app by recording custom events. Tracking these events gives you a better picture of the customer journey, and you can deliver targeted campaigns to users based on their actions.

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Custom event campaign example

You create a campaign with a coupon for clothes and decide to show it on a didPressClothesButton event trigger. When the user taps the Clothes section button, you send a didPressClothesButton event through the SDK. The server takes care of the rest and delivers your campaign to the user.

Logging a single event

Call createEvent(_:) on the PULPulsateManager instance:

import PULPulsate

guard let manager = PULPulsateFactory.getDefaultInstance() else { return }
manager.createEvent("didPressClothesButton")

Once an event has been sent, every time a user completes that action it is recorded by Pulsate, and you can choose those events in the Targeting section when sending a campaign.

Logging multiple events

To log several events at once, pass an array to createEvents(_:):

manager.createEvents(["didPressClothesButton", "didViewCart"])

Next steps

• Deeplinks